Voice and Tone
NJIA writing should be plain, specific, and useful. The reader should understand what is happening, why it matters, and what to do next.
- Plain. Use familiar words and define technical terms when they first appear.
- Specific. Name the program, service, decision, or action instead of relying on broad claims.
- Respectful. Write for people who may be busy, stressed, unfamiliar with government process, or using assistive technology.
- Actionable. Give the reader a clear next step when a next step exists.
Adjust tone to the context. A public announcement can be warm and confident. An error message, eligibility explanation, or policy update should be direct and practical.
Review Checklist
Section titled “Review Checklist”- Does the first sentence tell the reader what this is about?
- Are acronyms expanded on first use?
- Is the next action clear?
- Can a reader understand the message without knowing internal NJIA terminology?