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NJIA Brand Guidelines

NJIA Brand Design Guidelines

Brand standards for digital products, public communications, and partner-facing materials.
Start with FoundationsReview Assets

This documentation site is the working home for New Jersey Innovation Authority brand design guidelines. It is structured so contributors can add standards as decisions are approved, keep source files close to usage guidance, and make public-facing work easier to review.

Brand Foundation

Principles, audience guidance, and decision rules that keep NJIA materials coherent.

Identity System

Logo usage, color roles, typography, and reusable visual decisions.

Application

Guidance for writing, asset management, approvals, and production handoff.

Working Model

Section titled “Working Model”

These pages should document approved guidance, not private drafts. When a standard is provisional, label it clearly and include the decision needed before teams use it in production.

Intended Audience

Section titled “Intended Audience”
  • NJIA staff creating public-facing documents, presentations, web pages, and outreach materials.
  • Partner teams using NJIA marks or referencing NJIA programs.
  • Designers, developers, writers, and vendors producing materials on NJIA’s behalf.